Over 10 years of experience in User Experience, Research & Product Design
Build by experts based on the best conversion practices
Basic8 HTML template was built by experts in UX & conversion optimization from scratch using the best practices in design for conversion rate optimization. The team that designed the conversion optimizations behind the Basic8 template has over 10 years of experience in user research, conversion funnel optimization and product design for both B2C and B2B. Therefore, the first step in designing this template, much before making it to look beautiful, was to design it for building a high converting landing page. 1
Learn more below about just few of the Basic8 features aiming to support your conversion goals and strategy.
Minimalist design that emphasizes call-to-actions
Using white space to emphasize CTAs
A minimalist design
approach that relies on heavy use of white spaces around key messages, images or call to action.
Effective & esthetical at the same time
Beside the esthetical goal, this will help to direct the attention of your visitors to your key messages or call-to-actions
Easily build an effective landing page with predefined sections.
Predefined conversion-boosting sections ready to be used
Use the predefined hero sections to create a converting focus point at a begining of your landing page.
Some of the best converting landing pages rely also on contrast for clarity. The use of contrast could help you to accentuate key actions, features or benefits, and ultimately to drive leads. As you can see from the provided example templates, Basic8 template achieves this formidably well. Learn more in the style guide about how easy it is to automatically style the contrast of sections of a landing page.
Intelligent conversion driven navigation
Simple and easy to use, yet all-around versatile in usability
The Basic8 website navigation automatically accentuates your key call-to-actions by removing potential distractions on scroll. It does this by collapsing the navigation menu under a hamburger menu, while increasing the focus to your call-to-actions. Learn more about the navigation.
It is a well-known practice that the usage of a video on a landing page could increase sales and conversions tremendously. Showing your product, application, or service in action on your landing page could greatly contribute to driving leads. Therefore, in addition to a wide number of predefined HTML sections, the template also contains predefined video sections. The examples presented include carefully designed video sections, including examples on how to embed a YouTube, Vimeo, or a self-hosted video.
Nobody likes to be bombarded with a lot of information, flyouts, buttons, links, call-to-actions, or lots of menus. We all experienced the annoyance of wasting time while searching for the desired information. Therefore, from inception, the Basic8 layout and its individual sections were designed to not overwhelm visitors. Instead, they will help you to create an effective landing page, that encourages visitors to take action. See this by yourself by visiting Basic8 sections or templates.
More converting features
based on best conversion practices
Provide context to user, an easy access to relevant information, and prevent them to get lost while navigating through your website pages.
Easy to scan and understand
A high converting landing page should allow visitors to easily scan the content and to understand the key information at a glance. The Basic8 sections does exactly this as you could see here.
Make your message clear
Our simplified and minimalist approach will help you to make your message clear. Most of our sections have dedicated areas where you can specify a clear and concise message.
Support claims with descriptions
If you want to support better your claims or to dissipate visitor fears, you could easily provide a subtle additional description for key headlines or call-to-actions.
Use of large & clear headlines
Use the provided predefined placeholders to replace them with your own high-converting headline that should be relatively short, easy to be understood and crystal clear.
Uncluttered user interface
Simplicity by design was a key principle embedded in the architecture of the Basic8 template. Check out the example templates to see this in practice.
Call-to-Actions best practices
Predefined CTAs designed based on best conversion practices. Thus, ensuring that the buttons stand out, that there is enough space and high contrast around the buttons.
An image speaks a thousand words
The template is using large headers and it allocates large space for large cinematic imagery. This will help you to create a visually striking landing page.
Lightweight & blazing fast!
Conversion best practices outline that fast-landing pages convert better. Click here to learn about how fast our template is.
Key actions above the fold
Keep your crucial call-to-actions above the fold by using the intelligent auto-sticky navigation design, or the carefully designed full-height.
Visual consistency & predictability
The consistent look & feel, together with predefined spacing, will allow you to keep a visual consistency across your web pages creating a predictable experience for your visitors.
Build trust with an outstanding design!
Not one, but two styles are available, each of them designed to build trust. See the differences between these two high quality styles (professional and stylish) in the style guide.
A basic html template designed with a solid architecture that aims to support multiple conversion scenarios.